Blending creativity with strategy to build brands that Inspire, Engage, and Grow
Unforgettable Brand Experiences
At Hayward /Creative, I specialise in crafting brands that connect, captivate, and evolve. Based in Sydney, my studio partners with new, scaling and transforming businesses to build brands that don’t just stand out—but stand the test of time.
Branding is more than aesthetics—it’s about authenticity, clarity, and impact. I help businesses discover and amplify their true essence, ensuring their brand story is compelling, strategic, and deeply resonant with the right audience.
What I Do Best
our brand is the heartbeat of your business. I work with ambitious brands to craft distinct, purpose-driven identities that captivate, inspire, and set them apart.
I help bring your vision to life by crafting brand identities that authentically reflect who you are, resonate emotionally with your audience, and inspire trust, loyalty, and action. Every brand I design is built to be versatile and adaptable, ensuring a seamless and consistent presence across all platforms while maintaining maximum impact.
Strategy
Branding Workshops & Naming
Brand Story, Voice, & Tone
Customer Journey Mapping
Mission, Vision, & Values
Visual Storytelling & Pitching
Market Research
Brand Audits
Brand
Research & Insights
Visual Identity Design & Brandmark Design
Brand Evolution & Language
Design Systems & Visual Language
Brand Architecture & Sub-Brands
Graphic Design & Illustration
Infographics, Iconography, & Animation
Brand Experience
Physical Branded Environment
Event Creative & Design
Packaging Design & Artwork
Wayfinding & Signage
Digital Design
Branding Workshops & Naming
Brand Story, Voice, & Tone
Customer Journey Mapping
Mission, Vision, & Values
Visual Storytelling, Keynotes & Pitching
Market Research
Brand Audits
Design Process
With two decades of experience, I know that no two branding projects are the same. That’s why I take an adaptive approach, blending proven methodologies to customise a process that fits your unique needs. I ensure that every solution is impactful, user-centred, and strategically driven.
01. Define
We start by laying the foundation—understanding your brand, goals, and audience. Through workshops and strategy sessions, we align on your vision, objectives, and challenges, setting a clear, transparent path forward.
02. Discover
Through in-depth research, I explore your market landscape—your product, customers, competition, and cultural context. This phase involves market analysis, customer interviews, and competitor audits, uncovering insights that define your unique value proposition.
03. Describe
I transform research into a strategic brand framework. By distilling key insights, I define your core values, mission, vision, and positioning, creating a clear, cohesive strategy that guides the creative process.
04. Design
This is where your brand comes to life. I develop and refine visual identities, messaging, and tone of voice, ensuring every creative element is aligned, impactful, and audience-focused. Through prototyping and testing, I ensure your brand resonates before launch.
05. Deliver
From brand rollouts to marketing campaigns, I ensure seamless implementation across all platforms. I also provide ongoing support, monitoring, and refinement, ensuring your brand continues to evolve and perform.
Let's Start This Journey
If you're an ambitious brand looking to tell a clearly defined, standout story through bold creativity and strategic clarity, let's connect and create something remarkable.