Blending creativity with strategic insight to deliver branding solutions that drive engagement and growth.
Unforgettable Brand Experiences
Hayward /creative studio is a Sydney-based design studio focused on crafting brands for new, scaling, and evolving clients.
We discover and amplify your brand's true essence. We aim to help you connect authentically with your audience, define your unique value, and stand out in a crowded market.
What We Do Best
Your brand is the lifeblood of your business. A powerful brand not only cultivates customer loyalty but also sets you apart from the competition and enhances your market position.
We help you build an identity that truly captures the essence of who you are—an identity that resonates deeply, evokes emotion, and inspires action. Our services transform your vision into a tangible, versatile reality that seamlessly connects with your audience across all platforms, showcasing unparalleled adaptability and impact.
Strategy
Branding Workshops & Naming
Brand Story, Voice, & Tone
Customer Journey Mapping
Mission, Vision, & Values
Visual Storytelling & Pitching
Market Research
Brand Audits
Brand
Research & Insights
Visual Identity Design & Brandmark Design
Brand Evolution & Language
Design Systems & Visual Language
Brand Architecture & Sub-Brands
Graphic Design & Illustration
Infographics, Iconography, & Animation
Brand Experience
Physical Branded Environment
Event Creative & Design
Packaging Design & Artwork
Wayfinding & Signage
Digital Design
Branding Workshops & Naming
Brand Story, Voice, & Tone
Customer Journey Mapping
Mission, Vision, & Values
Visual Storytelling, Keynotes & Pitching
Market Research
Brand Audits
Design Process
With two decades of experience in various design methodologies, successful design requires adapting & integrating these approaches to fit each project's unique needs. By blending elements from different methods, we create a custom process for each project, enabling us to deliver impactful, user-centered solutions.
01. Define
Lay the foundation by understanding your brand, goals, and audience. We align on objectives, scope, vision, and timeline through several sessions and workshops. We discuss risks, overcome obstacles, and establish a transparent path forward.
02. Discover
We gather insights on your brand, market, and audience through in-depth research. We explore your core product, customers, competition, and cultural context. This phase involves market analysis, customer interviews, and competitor audits to inform your brand's unique value proposition and identify differentiation opportunities.
03. Describe
Turn insights into a clear brand strategy. We organise data from the Discover phase to identify key themes and insights. This process defines your brand's core values, mission, vision, and positioning, resulting in a well-articulated brand framework to guide the creative process.
04. Design
Bring your brand to life with creativity and precision. In this phase, we generate and refine design concepts, including visual identities, tone of voice, and messaging frameworks. Through prototyping, testing, and refining, we ensure these elements resonate with your audience and align with your brand strategy.
05. Deliver
Finalise and implement your brand across various channels. This phase includes launching campaigns, creating marketing materials, and ensuring consistent brand application. We support you through the launch and continuously monitor and evaluate the brand's performance for ongoing improvement.
Let's Start This Journey
Whether you're a startup with a one-off project or an established company preparing to evolve to the next stage, connect today.