Catalyst
Innovate. Inform. Inspire.
Strategy & Creative – Event Design
Overview:
The Catalyst event was a pivotal gathering for the AWS Professional Services (ProServe) team across the APJ region, marking a significant moment of growth and transformation. Under new leadership and with an expanded team, the conference aimed to unite the team, inspire innovation, and set a clear strategic direction for the future. Despite a tight timeline of just six weeks, the event successfully delivered a comprehensive experience, encompassing leadership alignment, strategic theming, and immersive content.
Client Expectations:
AWS expected a seamless, high-energy event that would resonate with attendees, foster collaboration, and inspire a shared vision for the future. The conference needed to strategically and creatively reflect the ProServe team's growth and ambition, setting a new standard for internal events.
Deliverables:
Strategic Development:
Naming and theming for the event, aligning with leadership's vision and the team's growth.
Content Creation:
Keynote narrative shaping, design of event materials, and production of digital and print assets.
Event Identity & Guidelines:
Creating the event’s brand identity, including logos, colour schemes, typography, and design guidelines consistently applied across all materials. This identity was tailored for print and digital platforms to ensure a cohesive and impactful visual presence.
Event Experience:
Design and execution of a 45-minute icebreaker for 250 participants, creating a cohesive and memorable start to the conference.
Motion Design:
Create dynamic transitions and stings for on-stage and off-stage moments, enhancing the flow and energy of the event.
Digital Engagement:
Development of a mini-event website and digital communications for pre-, during, and post-event engagement.
Outcomes:
Unified the ProServe team under a shared vision and strategic direction.
Fostered connections and collaboration among new and existing team members.
Developed a cohesive visual and thematic identity that was applied across all aspects of the conference.
Delivered engaging keynote presentations and interactive experiences.
Achieved high attendee satisfaction, raising the bar for future events.
Results:
The Catalyst conference was a resounding success, achieving an overall CSAT score of 4.6/5 and an 89.8% approval rating for raising the bar on previous events. The strategic vision and innovative approach to the event left a lasting impact on the ProServe team, setting the stage for future growth and success.
